30 Oct 2025
A matter of taste. The importance of context
Collecting data without an adequate strategy is like eating a bland soup that doesn't give you the results you expected. The simple availability of data doesn't guarantee useful results; it's essential that the data collected is consistent with the goals you want to achieve. If you want to understand an event's success, for example, ticket sales data isn't enough. You need contextual data, such as attendee reviews.
Data shouldn't be consumed as is; it must be "tailored to your needs." The analysis must be accompanied by a deep reflection on the specific context of the organisation and its audience. Knowing how to contextualize and adapt data is the key to turning information into a strategic tool.
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- Project Lead
- Project Lead: Fondazione Sistema Toscana (FST)
- Address
- Europe-wide initiative with a central coordination office in:
Via Duca D'Aosta 9
50129 Firenze • Italy