Turn data into relationships!

Tailoring your impact reports to the unique needs of different stakeholders helps them turn data into meaningful action.

Often, cultural organisations risk investing time and energy in measuring the impact of their activities, and archive the results in reports that no one will ever read. An evaluation only holds value if it translates into action and relationships.

To keep your data from gathering dust, you need to design how you share it, starting with a fundamental question: who will use this data, and to do what?

Consider that there is no such thing as a single "impact report". To make your results truly effective, you should adopt an audience-centric approach, translating the same dataset into different formats, languages, and channels depending on who needs to use it.

Here are three practical steps:

Map your impact stakeholders identifying the different groups interested in your organisation. They can be visitors, funders, policy partners, local communities, internal teams, etc.
For each stakeholder define the use asking yourself: "What do we want this stakeholder to do after reading the results?" Do you want them to renew a grant? To feel part of a community? Or to help you co-design future activities?
For each stakeholder, diversify the format of your report: short, graphical, audio-video, etc.

Communicating impact the right way shifts evaluation from passive accountability to strategic empowerment. It enables cultural organisations to legitimise their social role, build trust with their local communities, strengthen relationships with their funders, establish connections with policy makers, make their visitors feel part of their projects, and much more. Communicating impact the right way means creating a direct dialogue with your stakeholders and making decisions based on real data.

07 Jul 2026

Turn data into relationships!

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